Friday, 9 August 2013

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One of the biggest retailers in the world is rumored to be making an Android gaming console.
Website GameInformer reports that Amazon is readying an Android console for release by year's end. The console will be bundled with its own controller, and Amazon will be making use of the Android apps already available on its Appstore.

On Twitter, Kotaku columnist Superannuation isn't a hundred percent sold on this rumor, but writes that Amazon has apparently been hiring game talent to build up the platform's game library. For instance, Superannuation points out that the executive producer forGears of War 3 and Quantum Break joined Amazon this past May. This is just one of several examples. They don't confirm a console, however.
Superannuation also points to this odd recruitment ad in 2012 that briefly mentions an unnannounced product that's "bigger than Kindle." And the LinkedIn page for Amazon'sprincipal producer manager lists (at the time of writing) an "unannounced consumer device."

But, as Superannuation notes, those could be for something like the rumored Kindle phone. While Useless Games! hasn't confirmed this rumor, it does sound like something is up. Then again, at large companies, something always is!

An Amazon-developed Android console would certainly shake up the market, currently headlined by devices like the OuyaGameStick, and Nvidia Shield. The company, ranked 149th on CNNs Global 500 Fortune list, generated $61 billion in revenue across 2012.

Amazon already has plenty of its own hardware with the Kindle and Kindle Fire lines, so it's not unreasonable to assume a console could be on the horizon. However, the Android console market is already a crowded field. OUYANvidia's Shield and Gamepop already have consoles on shelves, and GameStick's will debut later this month. Rumors that Google is developing its own gaming console also surfaced in July.

What do you think of Amazon's rumored gaming console? Please share your thoughts in the comments below.


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